It’s only been a few days since BTS released their new single “My Universe” alongside Coldplay, but it’s already looking like the bands have a real hit on their hands. The tune has been incredibly popular across all platforms from the minute it arrived, and it seems to be headed for a lofty start in one of the biggest music markets in the world…in fact, it might launch as the most-consumed track, helping at least one of the acts involved reach the summit for the first time.
According to the Official Charts Company, Coldplay and BTS’s “My Universe” is easily pacing for a top 10 start on the single chart in the U.K. After less than half a week of activity, the chart organizer claimed the catchy cut was potentially headed for a No. 2 start. That would be an amazing kick off position, but the tune could continue to rise in the coming days.
At first prediction, “My Universe” was only about 1,000 sales units behind Ed Sheeran’s “Shivers,” which appears to be going for a third week at No. 1 on the U.K. chart. In the coming days, fans of both Coldplay and BTS could rush to support the newly-released single by listening on Spotify, Apple Music and YouTube, but especially by purchasing the track, and that’s where BTS may really be able to pull ahead.
BTS’s ARMY, the name their followers use, are known the world over for being willing to open their wallets to purchase the latest albums and songs from their favorites in an effort to send them right to No. 1, and the same could very well happen with “My Universe.” When it was first released, three different versions of the cut were available to buy on iTunes, with two editions of the same cut (the single take and the album version, which don’t appear to differ at all) and an instrumental being shared, and all of them performed well. Now, the two groups have released a remix and an acoustic version of the single, and they’re also selling brilliantly.
At present, five different versions of “My Universe” are selling well enough to be present inside the top 20 on the U.K. iTunes chart. It’s likely that all of those tracks will be lumped into one charting entity, so filling in that gap of 1,000 copies suddenly doesn’t seem so difficult.
If “My Universe” does arrive at No. 1 on the U.K. chart, it will mark BTS’s first trip to the top spot and Coldplay’s third, following the success of previous releases “Viva La Vida” and “Paradise.”