Take a look at the gripping new video from Kanye West below.
Kanye West has unveiled the visuals for ‘Heaven and Hell’, taken from his latest studio album, Donda.
The music video was created as part of an ad for Yeezy Gap, a collaboration between West, GAP and Balenciaga. The visuals were premiered during the College Football Playoff National Championship.
‘Heaven and Hell’ follows an anonymous crowd around a dim city and a masked individual in the clouds, implied to be West, ending as bodies rise to the light. The dark hoodies sported in the video will be released soon under the new Yeezy Gap label.
The video release follows the announcement of a three-part Netflix documentary on West, titled jeen-Yuhs. Directed by Coodie & Chike, the trilogy follows the Chicago native’s rise to fame over the last two decades. The first part will receive a theatrical release on February 10 with the second and third episodes coming a week later to the streaming platform.
Watch the video for ‘Heaven and Hell’ below: